Bulk email marketing is the process of sending bulk emails after harvesting addresses from a source. While most people would associate this process with simply spamming people, there is a difference that sometimes even spam filters will miss out on. The difference lies in who you send bulk emails to and this is what separates spam from regular marketing communication. Somewhere in the melee of making a quick buck on the internet, online marketers forgot the one person that they were there to serve in the first place ' the customer. Today, ecommerce and transacting over the net has increased to extraordinary amounts but sales from arbitrary spam mail ends up probably not affecting any kind of sales online.
So we have two paradigms: there is more money than ever before to make off selling on the net and spam mail is not affecting the final sale. From this, it is easy to deduce that the age of spammers is starting to come to an end and this is actually visible from the number of spam mails being generated. However, this process could still take a long time because spamming is a zero cost activity and the chances of spammers being driven to bankruptcy are highly unlikely.
If more people are transacting over the net then it is obvious that email as an advertising medium is the next step. However, if this medium becomes improperly utilized, then an online marketer ends up making the same mistake as the spammers who randomly started sending bulk emails to all and sundry. The solution therefore lies in proper targeting when you send bulk email. This is the fundamental difference between an online marketer and a spammer.
To ensure that you are reaching the right target and not just someone's spam folder, ensure that a customer opts-in for the service first. This can be done by tying up with reputable websites with a proper user base. These users can then be queried and asked if they want to receive updates and the mail address can then be harvested legally and ethically. Spammer's objective of 'the widest audience at the lowest possible cost' was their own undoing. This is precisely the same tactic that most hard-sell salesmen use ' less tact and more numbers. Therefore this means that when you plan to start a mailing campaign that will involve the need for bulk email marketing, do not make a hard-sell statement. Instead, advise and educate users to buying the right products when you are sending bulk emails.
It is also necessary that you pay some attention to design details before you send bulk emails to prospective customers. Take the time to choose the right template that reflects and accentuates a branding.
